Digital signage for banks could be the silver bullet you’ve always needed but never realized. Why? Because it keeps your clients loyal, engaged and willing to sign up for more and more of your services. And you need that kind of up-selling. Because that bank next door? It’s eyeing your clients. And wooing them away. It’s time you get in the ring and fight with the big – and the little – boys. Because every customer account counts.
Grow your client base with digital signage for banks
Retail banking and financial services (aka credit cards, insurance and the like) are big money makers. They’re the definition of GDP behemoths. In 2017 they made up $1.45 trillion of the US GDP. No wonder everyone wants a piece of the pie. And if you want to make it big, you’ve got to pull out all the stops. But there’s no need to unleash The Wolf of Wall Street on the world. Just pick some smart, innovative tools like digital signage for banks and you’ll beat profit expectations.
Keep your retail banking clients informed and excited
When people do their banking IRL they know they’ll be waiting in line a lot. Take advantage of their boredom to show off your new products. Got a new high-interest savings account? Tell them everything they’ll gain from it. Is your institution’s mutual fund making a whole lot of families happy? Show off how much money normal people made just by trusting your services and employees.
What’s great about digital signage is that it’s all about the visual. Images, videos, playlists and shows make digital signage for banks an attractive way of displaying mind-numbing facts and figures in an exciting and attention-grabbing way. Added bonus? People remember pictures better than text. So forget about expensive and environmentally harmful paper brochures and promotional material. Use digital signage for banks to give your retail clients the info they need in a way they’ll retain. And that’ll get you that all-important sale.
Digital signage for banks boosts your cross-selling and up-selling success
You’ve got lots of services and investment products on offer. That’s what makes you competitive. But it’s also why you need to get more and more clients on board with a variety of services. A simple savings account just won’t cut it.
As people wait in line, use digital signage for banks to show them products they’ll find useful. Once your digital signage content tantalizes them with all the money-making potential you’re offering them, it’s easy to make that sale. They’ll be asking your staff for more info. The obvious benefit? You’re boosting your profit margins every time they sign on the dotted line.
The hidden gem in cross-selling? It boosts brand loyalty. And once your clients have a variety of your products in their portfolio, they’re much more likely to stick with you and your bank than head for the door. After all, if they’re happy with their checking account, you can make them happier with a great insurance plan. And your profits will jump for joy too.
Go global and but cater to the local community with digital signage for banks
You’ve got branches everywhere. It’s part of your success strategy. And by diversifying and spreading your geographic footprint you’ll bolster your revenue. What’s extremely important? You want to make everyone to see your branding and recognize you, whether they come through your door in Denver or walk into your branch in Wisconsin. After all, people have to see your name and trust you. And digital signage for banks helps you strengthen your brand.
Just create content at headquarters and streamline your marketing and branding strategy. Don’t forget you can easily push your content to thousands of screens all over the world remotely with cloud-based platforms.
What’s even better? Letting local staff who know what each community needs create tailored content. After all, nothing beats boots on the ground. They know their people. And digital signage helps you make the most of that.
Pick a content management app that offers workspaces with specific content management permissions so your employees get the flexibility they need to do their job right. No need to sacrifice global branding or local know-how. Let your people meet community needs so you can boost your profits. After all, a rural community with lots of farmers has very specific banking needs. Local employees know what kind of services and content works. Digital signage for banks helps you get the right info to the right clients. Within your national branding strategy.
Get your employees on the same page
Banking is a high-powered, high-speed industry. Competition is fierce. Markets change at the drop of a hat. And your employees need the best data out there in order to succeed. Give it to them with digital signage for banks. Just install screens throughout the office and deliver real-time data to everyone with data dashboard widgets.
Real-time data is incredibly important when you’ve got time-sensitive decisions to make. Just stream live web feeds to your screens and make sure key players get vital information as it happens. Have your own corporate data feeds? Create a show and display both web page-based data streams simultaneously. You’ll optimize decision-making processes and reap the benefits.
Another plus? Digital signage for banks strengthens teamwork. Use your screens to communicate internally within your organization. Celebrate the wins. Share any knowledge gained from painful losses. It’s knowledge everyone in your company can use no matter what department they’re from. Consider displaying cross-departmental data feeds or other content to maximize knowledge sharing. It’ll help your teams get the big picture and boost profits.
Takeaways to boost your business with digital signage for banks
In an industry where weakness leads to disaster, you’ve got to bolster the weapons in your arsenal. Digital signage for banks helps you attract and retain retail clients while boosting cross-selling opportunities. And you’re able to both build your brand-awareness globally while catering to local communities. It’s also an essential tool for getting up-to-the-minute data to your employees. You’ve got to be the cream of the crop to stay at the top and in the black. And digital signage for banks helps you do just that.