Digital signs for business are the solution if you want an innovative way to engage customers and enhance their brand experience. These versatile displays allow businesses to engage with their audience in a dynamic and attention-grabbing manner. However, the effectiveness of digital signs heavily relies on their strategic placement and proper signage positioning.
Benefits for businesses
Incorporating digital signs for business into these strategic placements, can offer numerous benefits with useful features:
Enhanced engagement
Digital signs capture attention more effectively than traditional static signage. Their dynamic nature, vibrant visuals, and interactive features keep customers engaged and interested.
Data-driven insights
Some digital signage solutions offer data-tracking capabilities. Businesses can gain insights into the most effective content by analyzing the engagement metrics and tailoring their messaging accordingly. Yodeck supports google analytics app to help you make data driven decisions.
Effective communication
Industries can effectively communicate messages to their target audience by placing digital signs in key locations. Whether it’s essential announcements, promotions, or educational content, digital signs ensure that information reaches its intended recipients.
Flexibility and agility
Unlike traditional signs, digital displays offer the flexibility to change content quickly and easily. Businesses can update messages in real-time to reflect current events, sales, or trends, ensuring that the information displayed is always relevant.
Brand building
Strategically placed digital signs for business provide a platform to showcase a brand’s identity, values, and offerings. Consistent branding across these displays can help reinforce the brand image in customers’ minds.
Cost-effective advertising
Digital signs eliminate the recurring costs of printing and installing traditional signage. While the initial investment may be higher, the long-term savings can be substantial.
8+1 best placements for digital signs
What is the proper position of digital signs that can help businesses maximize their impact and drive results?
Entrances and exits
The first and last impressions often have the most significant impact. Placing retail store signage near entrances and exits can capture the attention of incoming and outgoing customers. These screens can display essential information, promotions, or welcome messages, setting the tone for the entire customer experience.
Point of sale (POS) areas
Digital signs strategically placed near POS areas can serve as an upselling tool. Displaying complementary products or limited-time offers can encourage customers to make additional purchases, increasing the average transaction value.
Waiting areas
Businesses with waiting areas can use digital signs to engage customers while waiting. Informative content, entertaining videos, or educational snippets can help pass the time and improve the overall customer experience.
Product displays
Strategically placing digital signs near product displays can provide customers additional information about the featured products. This can include specifications, benefits, or user-generated content, helping customers make more informed purchasing decisions.
High-traffic areas
Identifying and placing digital signs in high-traffic zones within your establishment can ensure maximum visibility. These areas could be corridors, intersections, or pathways that most customers pass through, allowing for better exposure to your messaging.
Menu boards in restaurants
For businesses in the food industry, digital menu boards are a game-changer. They allow for easy updates of offerings, pricing, and specials, enhancing the dining experience and streamlining the ordering process.
Lobbies and reception areas
In corporate settings, digital signs in lobbies and reception areas can create a lasting impression on visitors. These displays can showcase the company’s achievements, values, and culture and other digital signage corporate communications reinforcing brand identity and leaving a positive impact.
Outdoor signage
Digital signs aren’t confined to indoor spaces. Outdoor digital signs for business, such as storefronts or outdoor seating areas, can attract foot traffic and convey important messages to passersby, potentially converting them into customers.
Employee breakrooms
Internal communication is as crucial as external communication. Placing digital signs in employee break rooms or common areas can serve as a platform to share company news, updates, and recognition, fostering community and engagement among the staff.
What is the viewing distance for digital signage?
Most digital signs are viewed from 2-3m away. Use sans-serif typefaces that are the easiest to read, like Arial, Helvetica, or Verdana. A 20–30-point font can be seen from 2m away, whereas a 100-point font can be seen from 7.9 m away.
Smaller screens are great for kiosks, a popular use case for digital signage. Fifty-inch displays are the best screens for wall-mounting as they can reach more than one or two people simultaneously.
FYI: LCDs tend to have a less reliable viewing angle at larger sizes.
To sum up
Digital signage is a powerful tool that can transform how businesses engage with their audience. Businesses can capitalize on their visual impact, versatility, and engagement potential by strategically placing these displays in key areas. From entrances to employee break rooms, each signage placement explicitly enhances customer experience, drives sales, and fosters internal communication. As technology continues to evolve, the possibilities for creative and impactful digital sign placements are bound to expand, enabling businesses to stay ahead in a competitive market.