Love it or hate it, social media in all its forms is here to stay. That means businesses of all kinds must have a carefully strategized social media presence. However, how do you create an effective synergy between your social media accounts and your digital signage screens? And how can you even display Facebook or Twitter feeds on your TVs? Because there are countless benefits to displaying social media as digital signage content, we partnered with Walls.io. Maximizing the marketing potential of social media content proves a unique challenge to most businesses. And this service lets you design great hybrid social media walls quickly and easily that then get displayed on your signage screens in just a few clicks.
Why display social media as digital signage content in the first place?
Firstly, not everyone has accounts with the myriad of social media platforms available to businesses. Secondly, the content you already posted, Tweeted or shared offers valuable insight into your business. From photos of new products, to customer testimonials and videos of events, your social media acts as a calling card for new customers. Why not leverage all that power of persuasion in an in-store and on-screen environment as well? Especially since you’ve already prepared and optimized all this promotional content, it makes business sense to use social media as digital signage content.
Furthermore, marketing experts argue that social media significantly increases a company’s revenue. When a new customer walks through the door, you have precious few seconds to make a favorable first impression. Therefore, all your carefully curated social media content could quickly contribute to creating a positive initial customer experience. Moreover, the old adage that seeing is believing can’t be more true when it comes to industries such as retail stores and restaurants. Once a shopper sees posts about how other people love you, or videos showcasing new products, you generate quick social proof. Social media as digital signage content advertises your promotions and also reassures customers they can expect a stellar experience.
Additionally, displaying social media as digital signage content encourages other customers to post their own comments or reactions. That means you can get positive testimonials and new content instantly. Of course, it’s also an easy way to get user-generated content that increases brand awareness.
How can Walls.io help you display social media as digital signage?
No one wants to spend vast amounts of time cobbling together an impactful social media wall. Furthermore, making the design look great and attractive on your signage screens can prove rather tricky. We partnered with Walls.io because it offers a quick and easy way to create attractive and impactful social media walls. Firstly, it allows you to pull content from a variety of social media platforms. So that means you can select the most effective or impressive posts from Instagram, Twitter, Facebook and many more. Also, this service lets you create a wall using all types of media, such as images and videos. Most importantly, you know your social media as digital signage content looks great on screen, guaranteed.
Walls.io also offers a host of other benefits. Most importantly, you can easily edit the social media wall you create. Additionally, they offer templates that make it a breeze to create a wall that fits your business’ needs, without any technical expertise. Furthermore, you have a number of customization options that help you design the perfect wall for your use case.
Unquestionably, the most important factor for Yodeck’s own clients is ease of use when it comes to creating a Walls.io wall, as well as getting it up and running on digital signage screens. That’s one of the key reasons we collaborated with this service. It’s super easy to use. Then, you just take the link to your wall and paste it into Yodeck. In seconds, you can use social media as digital signage content. No muss, no fuss. Most importantly, they offer a free trial, so you can make sure it fits your needs before subscribing.
How to create a social media wall with Walls.io
Just follow these quick steps to create your own stunning social media walls.
- Go to Walls.io to start your free trial.
- Follow the steps in this quick start guide to set up your social wall in less than 5 minutes.
Get Walls.io on your Yodeck screens in seconds
Firstly, we want all our clients to know our tech team thoroughly tested out this service, and it works great with our platform. You’ll find the new Walls.io widget in our Social Widgets Gallery. So go ahead and get creative! We can’t wait to see how using social media as digital signage helps your business succeed. To get started, just follow these steps:
- Sign in to Yodeck.
- Click on ‘Widgets’ on your dashboard.
- Then click on the ‘Add Widget’ button.
- Select ‘Social’ in the Gallery.
- Choose the Walls.io widget.
- Paste the link to your social media wall generated by Walls.io, in the ‘Your custom wall URL’ field.
- Type in the name of your widget in the ‘Name’ field.
- Choose the theme of your widget using the drop down menu in the ‘Wall theme’ field.
- Click on ‘Save’ and you’re good to go!
Social media as digital signage content in a nutshell
Creating a social media wall using Walls.io and getting it on your Yodeck signage screens can help your business harness the power of social media. Displaying social content, such as customer testimonials and promo videos, leads to greater customer engagement. Similarly, it encourages people to post on your social media accounts, which furthers your branding. Most importantly, using content that’s already available on digital signage screens everyone can see, expands your marketing efforts and boosts your sales.