If you’ve ever walked past a screen in your office and thought, “Oh, that’s just another announcement,” think again. Rather than seeing digital signage as just decoration, consider it for what it really is. It’s quietly reshaping how organizations communicate, especially as companies embrace internal communications digital transformation.
The way we share information at work is changing fast. Emails get lost, intranet posts are ignored, and not everyone sits at a desk all day. Employees want updates that are easy to catch, meaningful, and timely. Leaders want to know that their messages are actually landing. And that’s where digital signage comes in, bridging gaps that traditional channels often leave open.
Why digital transformation in internal comms matters
As you may already know, digital transformation stands for making communication effective, timely, and actually noticed and not simply swapping paper for pixels for the sake of it.
Think about it for a second: Frontline staff might never open a corporate email, but they walk past a screen in the break room every day. Younger employees are used to apps and bite-sized notifications – they expect the same at work. And managers want to know whether employees are actually paying attention.
Internal comms transformation is about connecting those dots. It’s about making sure your messages aren’t just sent – they’re seen, understood, and acted on.
Real-life example: Connecting employees on the floor
Consider a large warehouse with hundreds of employees working on different shifts. Most of them don’t have regular access to email during the day, which makes it hard for management to communicate important updates. By placing digital signage in break areas and key operational points, they were able to share safety alerts, team wins, and weekly updates. Employees now feel more informed, connected, and recognized. It’s a simple change that made a huge difference in engagement and morale.
This example shows the true power of digital signage in internal communications digital transformation: It reaches people where they are, in the moments that matter.
If you’re curious about how your internal communications strategy measures up, our Internal Communications Health Check can help you identify areas to improve and leverage tools like digital signage more effectively. You can also explore our eBook and webinar for practical tips and proven strategies.
How digital signage fits in
Think of digital signage as more than a screen on the wall: When done right, it can actually change how employees connect with information:
Make communication immediate and visible
No more endless email chains. A well-placed screen delivers the message where employees actually are – hallways, cafeterias, production floors. If it’s there, they see it.
Reach everyone, everywhere
Not everyone sits at a desk. Digital signage helps reach employees who might otherwise miss updates, from warehouse staff to retail teams.
Bring messages to life
Screens share wins, celebrate milestones, or highlight culture initiatives. Suddenly, your communication feels alive, not like corporate noise.
Support other channels
Digital signage isn’t a replacement for email or intranet – it reinforces them. Seeing the same message across multiple channels helps it stick.
Tips for making digital signage work
Just putting up a few screens isn’t enough. Here’s what actually works:
- Tie content to purpose: Every message should have a reason.
- Know your audience: Tailor content for frontline, office, and leadership teams.
- Keep it fresh: Rotate videos, graphics, and stats – don’t let screens go stale.
- Check results: Ask for feedback and tweak content based on what works.
Do this well, and your screens will stop being “background noise” and start being tools people actually pay attention to.
Looking ahead
Digital transformation in internal comms isn’t optional anymore. Employees expect timely, engaging updates, and leaders need to see impact. Digital signage helps meet both needs- making communication human, visible, and effective.
Want to see how your communications measure up?
Every organization has room to improve. Our Internal Communications Health Check lets you benchmark your strategy, spot gaps, and uncover opportunities to make your messages actually stick.