Think quick: What’s most important to tourists? Finding the best spots in town? Getting around easily? Learning about events faster than a local? Well, thanks to smart technology, they can have all of the above when wandering around a new city. In fact, most travelers can’t remember the last time a brochure guided them, and there’s a reason for that: Digital signage. Because it offers real-time, interactive information that they will actually notice.
It’s almost impossible to imagine traveling today without digital signage, as it’s become an important ally for museums, public transport, municipalities, and local stores. And that’s because it is more engaging and effective than any traditional sign. According to research, digital signage reduced perceived wait times by 32% and improved customer satisfaction by 22% in tourism settings. That has definitely set the standards high and tourists expect an immersive, engaging experience no matter where they are or what they like. And digital signage offers it abundantly. Keep reading this article to explore how.
What attracting and informing visitors in real time actually means
Seeing is believing and, thankfully, digital signage is all about the visuals. So, you get to show tourists walking by what you do best in the most engaging, interactive and personalized way. You simply have to:
- Set up a screen (or more)
- Create a playlist with eye-catchy pictures and videos
- Give some extra spark with templates and apps
- Add a sprinkle of testimonials here and there
And boom, you have their attention. They can almost taste the wine in the vineyard you’ll take them, they can see the ancient ruins they’ll discover on their tour, and – bonus points – they already know it’s going to be a good experience because of the thriving reviews on display.
Real-world examples of digital signage in tourism settings
“So far so good, but how does this apply to my business?” – If that’s what you’re thinking, then you’re in the right part of this article. Digital signage has many perks, but one of the best is that it is super flexible to fit any type of field. Let’s explore some in the tourism industry:
- Museums: Wow visitors with an impressive preview of the exhibits they’re about to see, along with some history behind each one.
- Public transportation: Help people navigate like locals with easy-to-understand interactive maps that show them exactly where they are and how to get where they want to.
- Campsites: Promote daily events, workshops or show people around virtually, so they know what’s on 24/7.
- Hotels: Welcome guests with more than just their room key. Give them a virtual tour around the premises, inform them about the breakfast menu, show some fun moments by the pool.
- Local stores: Showcase your special promos or discounts, promote items that are not on the storefront, show your products in use.
- Guided tours: Give a sneak peek of the places and sites you’ll guide them to, show fun pictures of previous tours, and your daily schedule.
Why choosing the right signage matters
Every business has a story to tell. And with digital signage you can make yours as compelling as you want. The key is to find the right tool that allows you to do all you want effortlessly and fast. Let’s break down what you should be looking for:
- Remote support you can rely on
- Software that’s easy to use
- Capability to display any type of content
- Affordable price for any budget
- Security you can trust
Key takeaways
It’s easy to attract as many visitors and tourists as possible to your business, as long as you:
- Understand the importance of visuals in attracting tourists
- Make the switch to digital signage
- Equip your business with the right digital signage software
- Have fun with videos, social media integrations, templates, and apps.
If you’re ready to hop on the digital signage journey, we’re here to guide you through it. And most importantly, in a way that’s right for you and your business.