Even after a global pandemic, tourism is one of those things that just keeps on growing. According to research, it actually surpassed pre-pandemic levels, with millions of travelers booking their next getaways as if nothing happened. And there are many factors that contribute to this continuous boom, but in this article we’re going to focus on the biggest one: Digital signage.
The impact that digital screens have on tourism might not be obvious at first, but they really do have the power to transform the tourist journey and experience. You will catch them at airport terminals, hotel lobbies, and city centers shaping traveler behavior in real-time. If you consider that 80% of customers have entered a store because a digital sign caught their eye, imagine what that means for a city packed with tourists.
How digital signage supports tourism
By the end of this article, you’ll see how digital signage is a tool that enhances the visitor experience while supporting local businesses. Let’s break things down:
• Advertising local brands
Screens in high-traffic areas like train stations, hotels, and tourist hotspots can showcase nearby restaurants, shops, tours, and attractions. With visually engaging content, tourists are more likely to explore places they might have otherwise missed.
• Navigation
Digital wayfinding displays help visitors navigate cities, transit systems, and attractions with ease. Interactive maps and multilingual support ensure everyone feels welcome and confident.
• Visitor information, notifications & emergency alerts
Screens can instantly deliver critical updates, for instance last-minute museum closures or weather warnings. They also provide real-time transport schedules, event listings, and tips.
• Entertainment
Digital signage can entertain travelers with engaging content. Imagine local and destination facts or social media feeds and live event broadcasts.
• Self-service & remote support
Tourists often travel outside of business hours. Touchscreen kiosks and digital concierge services offer assistance 24/7, such as checking into hotels or booking activities, all without needing extra staff on-site.
The benefits of digital signage for tourism stakeholders
Tourism businesses that use digital screens are unlocking a new level of service and strategy.
• Increased revenue
Digital signage promotes sales. Hotels can highlight room upgrades, while restaurants can showcase daily specials to passersby.
• Enhanced staff efficiency
With digital screens handling routine communications, like directions, FAQs, or event schedules, staff can focus on more meaningful guest interactions.
• Improved visitor experience
Digital signage ensures tourists are informed and engaged. It eliminates confusion, reduces wait times, and adds an interesting layer to the overall travel experience.
• Round-the-clock operation
Screens work 24/7. For example, helping a late-night traveler find food or guiding morning crowds to a hiking trail, digital signage never takes a break. And that’s a major plus for the tourism industry.
• Business insights
Modern signage platforms collect valuable data on what content works, when and where people interact with screens, and how they respond. These insights can help businesses fine-tune offers, improve timing, and adapt messaging to different audiences.
Why Yodeck is the #1 digital signage solution for tourism
When it comes to digital signage, Yodeck is the go-to choice for tourism professionals worldwide. Why, though?
- Easy to use: Drag-and-drop content management means even small businesses can keep screens fresh and relevant.
- Remote control: Manage multiple screens across locations from a single dashboard.
- Affordable: Yodeck offers scalable plans that fit businesses of all sizes, with professional-grade performance at unbeatable value.
- Secure and reliable: With enterprise-grade security and offline playback, screens keep running, even if the internet goes down.
Final thoughts
Tourists may look at their phones all day but they also look around. Smart screens placed in the right locations can guide their choices, enhance their experience, and connect them with the very best a destination has to offer. So, it’s safe to say that digital signage is a game-changer for the tourism industry.
And with Yodeck, that game-changer is at your fingertips.