Digital signage might not be the first thing that comes to mind when you think of activism. But the reality is that digital signage can be a powerful tool for activism, helping to increase the visibility of important issues in physical spaces. In this article, we’ll explore the key ways in which organizations can use digital signage to promote and accelerate activism.
Digital signage accelerates the success of your activism campaigns
For mission-driven brands and organizations, increasing the visibility and memorability of activism campaigns is a critical component of their success. And when it comes to cutting through the noise and making an impression, it’s important to ensure that your campaign activities encompass digital and physical environments. By bringing your content into the places where your audience spends their time, you increase the reach of your content, and its potential to drive positive change.
Drive visibility and increase opportunities for engagement
Digital signage is proven to capture attention and drive engagement with your content. Through eye-catching images and stand-out videos, digital signage can make an impression and ensure that your content reaches your target audience.
Plus, digital signage gives you more control over the visibility of your content. With social media, content is constantly refreshing and changing, which means that your posts and promotions can easily get buried; Websites rely on visitors coming to them, not the other way around, and posters and flyers are difficult to refresh and keep up-to-date, which makes them a less than ideal channel for circulating information about important or of-the-moment issues.
But with digital signage, you don’t just have control over where your content is displayed, you also have control over when it’s displayed. Not only can you schedule content in advance when you use digital signage, you can remotely refresh it, update it, or change it altogether. For example, if you’ve planned an activism campaign to run on digital displays in a certain office building, you can time the content so that it’s delivered during high traffic times, such as when people are getting to work, and heading home. And if you notice that engagement with your campaign is higher or lower at certain times – or if you see that certain content is performing well or falling short of expectations – you can make instant updates to ensure the visibility of your content, and increase opportunities for engagement.
Leverage targeted messaging to deliver more impactful content
Digital signage can be customized to appeal to specific demographics and locations. With this level of flexibility, you can ensure that your activism campaigns are as resonant as possible. For example, through research into your target audience, you might discover that your messaging will be more impactful when deployed in certain geographic areas. From there, you can decide where to activate your digital presence, and increase the likelihood that your messaging will drive action.
And with interactive digital displays, you can further engage your audience by allowing them to interact directly with your campaign content. By taking this approach, you create a more personal experience for viewers and improve their understanding of – and appreciation for – your content.
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Yodeck understands how important it is for value-driven brands and businesses to be able to share their messages widely, and effectively. With templates, apps, and integrations that make it easy for you to create and deliver memorable, resonant content, Yodeck is built to help you bring online activism to your audience.
To learn more about the features available with Yodeck, you can visit this page.
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*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.