News / Blog

Digital signage on the cloud: a unique type of SaaS

Digital Signage on the Cloud - SaaS

What’s the first thing that pops into your mind when you think about cloud and SaaS platforms? Server farms, big-time traffic, high churn rates, and no hardware, perhaps? It’s difficult to avoid such stereotypes. Well, digital signage is a different story.

What is that story? Cloud digital signage platforms have a few characteristics that makes them unique compared to the typical SaaS. And everything comes from one distinct trait; 95% of the perceived value is robust content playback on a screen.

Let’s discuss the implications of this statement.

Scaling technology

A cloud-based digital signage platform scales by players, not by users of the management panel. Why? Because users log into the service just to make changes.

There may be 10,000 paying users on a service but only 10 using it simultaneously. There’s no need for huge clusters of application servers, sharding or partitioning. All you need is one large application server to handle thousands of parallel users. That’s a lot less infrastructure to cater for.

Of course, things like scalable storage and efficient bi-directional communication with devices are a must. But they are available to make your life easier as external cloud services.

Reliability and downtime

For a ‘typical’ SaaS solution, your main goal is to minimize your web app’s downtime. For a digital signage platform, it’s the player’s downtime you need to minimize. Reliability is needed on what’s important – playback.

The web dashboard part of a digital signage platform doesn’t need an SLA. Nor a disaster site at different regions. If it’s down for 1 hour, very few people will notice, even less will complain; they’ll simply check in later. But, if all the players are down, within five minutes, all hell will break loose.

This means that you get an extremely simple infrastructure, but you have to be much more careful with specific parts of the software, namely the player part.

Lifetime value (LTV) and churn

Digital signage involves physical installation of hardware, and possibly displays. Once it works, and a customer is happy, they won’t switch easily. They may consider doing so if the cost is substantially lower. But still, it’s difficult to do so. And that’s because they continuously receive 95% of the value they are paying for; trouble-free playback.

This leads to a longer customer lifetime, and a lower churn rate. When we were doing pricing exercises for Yodeck, we anticipated an average customer lifetime of 30-36 months and low churn rate. So far, we think we were right, but only time will actually validate this assumption for our case.

Cloud SaaS and hardware can mix

Users just want to get some content on their screen(s). Thus, digital signage inherently also deals with hardware.

SaaS hardware

There are platforms that leave it up to the user to get the necessary hardware, whether it’s an Android box, a Smart TV, or a PC. Providing a “pure-SaaS” (that is, software-only) digital signage platform throws a curve ball at the users to solve the hardware riddle.

Let’s be serious. Providing the required hardware is essential. Most solutions provide options for purchasing hardware, either proprietary or not.

With Yodeck, we solved this by:

  1. Using the Raspberry Pi hardware platform,
  2. Automating a back-to-back ordering process
  3. Drop-shipping directly from our regional suppliers to our customers

This gave us a flexibility edge, but also disengaged us from the hardware supply chain. Units are delivered provisioned, pre-configured and ready to be used. They never come through us.

So, while we do directly provide hardware, we never actually ‘deal’ with it. Oh, did I mention that we give it for free?

Blog Posts

29 May, 2018 How do clients really select digital signage technology?

Tech is great. We all love it – don’t we? Well, as it turns out, customers (and potential customers for that matter) don’t really value it as a key driver Read more

How do clients really select digital signage technology?
24 May, 2018 Software update: Tag-based Playlists and more!

So here we are. Spring has just about sprung its last and summer is just around the corner Read more

03 Apr, 2018 Software update: Media Tags and more!

After last month’s extravaganza with the launch of our new Pro and Enterprise plans Read more

Yodeck - Media tags and more!
14 Mar, 2018 Behold, the Raspberry Pi 3 Model B Plus is here!

By the beard of Zeus! It’s here! Yes ladies and gentlemen, the shiny new Raspberry Pi 3 Model B Plus (or B+) is now available. And works with Yodeck just fine! Read more

Behold, the Raspberry Pi 3 Model B Plus is here!
06 Mar, 2018 New Pro and Enterprise Plans now available!

Woohoo! Forgive us for being just a little bit excited but we have good reason to be. Read more

New Pricing Plans