Why digital signage is the future for eco-conscious businesses
Business leaders view eco-conscious initiatives as avenues for revenue growth, with 94% acknowledging their role in enhancing brand value.
Video content is changing the way we shop: Here’s how to get the most from this powerful format
Video content is everywhere. From social media, websites, and podcasts, to livestreams and webinars, video content has infiltrated nearly every aspect of the B2C and B2B customer journey. According to a survey of over 1,700 global marketers, short form video delivers the highest ROI of any content format. The impact of video content is so […]
Consumer behavior among younger generations: What to know, and how to reach these important audiences
Younger generations, most notably Gen Z, have markedly different consumer behaviors from Millennials, Boomers, and other older consumers. This shift is driven by many factors, including an increased focus on sustainability and ethical practices, and a growing expectation for personalization and speed throughout the consumer journey. Plus, as the first digitally native generation, Gen Z […]
The key factors behind consumer decisions: How and why do people buy?
There are so many choices at our fingertips, that understanding why people buy is more important than ever. Read more…
More than just a screen: How digital signage shapes customer journey
Customer engagement it’s about delivering the right message at the right time, in the right place, and in the right format. Learn more.
Browser-based digital signage: How to get started
Learn how to set up browser-based digital signage effortlessly. No extra hardware needed — just your device and a web browser.
The secret behind brand loyalty in the digital age
The digital age has rewritten the rulebook on brand loyalty. Read more to find out if your brand is ready for it.