To deliver messages that stick, it’s critical to create more meaningful connections with your audience. By connecting your digital signage with the season, you enhance the overall customer experience by speaking to universal themes that go beyond your brand and business. During the festive season, in particular, seasonal signage plays an important role in helping your messaging to stand out, and have an impact.
In this article, we’ll review the key ways that seasonal signage can level-up your marketing during the holiday season.
Build deeper connections with your audience
For many, the festive season is a time filled with nostalgia, excitement, and fun. For brands looking to build deeper connections with their audience, this atmosphere creates opportunities for better storytelling, and more meaningful messaging.
In fact, some brands have built entire legacies around their holiday advertising. John Lewis in the UK is well-known for their Christmas commercials, which are several-minutes long and deeply emotional. The campaign has become so popular that, every year, millions of people eagerly await its release. In the US, many car companies run popular holiday adverts every year, as do retail giants such as Target. The window displays at Macy’s are also incredibly well-known: the displays at their flagship store in New York City are iconic, and beloved by locals and tourists, alike. Perhaps the most prolific example of holiday advertising comes from Coca-Cola: their “Holidays Are Coming” campaign is known around the world, and signals the start of the holiday season for many.
The throughline from each of these examples is storytelling. These adverts don’t rely on gimmicks or superficial messaging – the brands who create them dig deeper and aim to get emotional reactions from their audience. By focusing stories on families, friends, and traditions, these campaigns cut through the holiday noise and stick in the minds of viewers, even long after the festive season has passed.
For brands utilising digital signage to create these stories, the possibilities are endless: digital signage enables dynamic, visual storytelling that uniquely captures attention. From menu boards advertising nostalgic holiday meals, to retailers sharing videos of families and friends gathered for the season, digital signage makes it possible for brands to easily share their most impactful messages.
Boost your brand personality
The holidays are the perfect time to infuse personality throughout your marketing efforts. Not only does this help create deeper connections with your audience, it enables you to experiment with messaging, tone of voice, visual branding, and format. For brands advertising during the festive season, this is an opportunity to reinforce core values, demonstrate relevance, showcase creativity, and create a memorable brand experience.
Seasonal marketing is a unique opportunity to boost your brand personality because it’s a time of year when customers are expecting interesting, special, or stand-out messaging. This creates an opportunity for many brands to experiment with their approach in a lower-risk environment. Said otherwise: the holidays offer the perfect time for brands to take (calculated) risks, because customers are already expecting new and bolder messaging.
When it comes to using digital signage to boost brand personality, organizations have a wealth of features and functionality to leverage. Templates and layouts make it easy for brands to quickly create new visuals, while apps and integrations offer expanded capabilities that enrich your content and improve how you get your messages across.
Create an immersive seasonal experience
Perhaps the most impactful way that brands can use digital signage to connect more meaningfully with their audience is to create an immersive seasonal experience. Unlike traditional, static advertisements, digital signage is dynamic, responsive, and engaging. With functionality including touch screens, motion-triggers, and three-dimensional content, digital signage can provide audiences with a uniquely immersive experience that puts them at the center of your holiday messaging.
For brands looking to level-up their holiday campaigns, creating an immersive experience is a key opportunity to explore new digital signage features, functions, and formats. Large-scale displays, dynamic backgrounds, and interactive content (to name a few) can come together to create a striking and unforgettable experience for visitors. By thinking of digital signage as a way to actually include your audience in your storytelling, brands can develop and deploy messaging that’s more meaningful and, ultimately, more memorable.
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Yodeck is the first and only intelligent digital signage platform. Cloud-powered and incredibly easy to use, Yodeck is designed to help you transform your screens into dynamic displays that grab attention and drive engagement. With a huge library of free, customizable templates, Yodeck makes it possible for teams to create incredible seasonal signage that resonates with your audience, all without the need for IT support or expertise.
To learn more about the features available with Yodeck, visit this page.
To sign up for free, you can get started here.
*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.