You’ve invested in the screens. You’ve got the tech sorted. Maybe you even have a content loop playing throughout the day. But here’s the problem: People are still walking past without even glancing.
It’s frustrating, right? You didn’t set this up just to be background noise. The upside? You can absolutely turn it around – and it doesn’t require a complete overhaul.
Let’s start with the honest truth: Digital signage isn’t some set-it-and-forget-it solution. You can’t throw a screen on the wall and expect people to care. Like any content tool, it needs a little strategy, a dash of creativity, and a clear purpose behind it.
Rethinking the role of digital signage
At Yodeck, we believe digital signage shouldn’t be treated as a side project. It should be a natural part of your broader content strategy – right up there with your website, social media, and internal communications.
Too often, screens end up disconnected from the rest of a business’s messaging. They loop outdated slides, show the weather, or run a promo from last quarter. And with so much content fighting for attention these days, people tune that stuff out – fast.
According to Nielsen, digital signage can increase brand awareness by up to 47% – but only when it’s done well and in context. That means your content has to tie into your brand voice, support your goals, and speak to your audience. Otherwise, the screens just blend into the background.
Sure, you want your signage to look good, but it can do so much more: Ιt can reinforce your message, connect with customers or teams, and even spark action. But for any of that to happen, it needs to be part of the bigger picture.
Passive content won’t cut it anymore
Here’s the shift: Stop thinking of your screens as a place to just “show stuff”. Instead, think of them as an active communication channel – like a mini, real-time version of your brand in motion.
In a nutshell: Every piece of content should have a reason to be there. The days of “good enough” slideshows are over.
One study by Intel showed that digital signage captures 400% more views than static displays. That’s a huge opportunity, but only if you’re showing the right things.
The problem isn’t that teams don’t care – it’s usually that they don’t have the time, tools, or support to keep content engaging and relevant. That’s where the real challenge lies.
Simple, smart, strategic: That’s the Yodeck difference
The good news is: Making signage a natural part of your content strategy doesn’t have to be hard, or expensive.
We’ve made it incredibly straightforward for teams to create bold, effective content that actually fits into their bigger goals. Highlight your latest campaign, show live social media content, or share internal updates across multiple locations – all without needing a designer or tech wizard.
Built to work harder for you
What makes this approach different is how it treats digital signage – as a dynamic tool, not a static screen.
We’ve built a platform that helps you move from passive visuals to active, meaningful communication. It’s designed to support your marketing, HR, operations, or customer experience teams in real-time, not just sit there playing the same slides on repeat.
From templates to total control
Now let’s talk tools.
You get access to a full library of templates, features, and apps, so you’re never starting from scratch. Want to show real-time KPIs, the weather, or customer reviews? That’s all built-in. Want to schedule content across departments or regions? Done in a few clicks.
The editor is simple, fast, and built for people who aren’t designers. So anyone on your team can jump in, make updates, and keep things fresh – without waiting days for someone in IT.
Final thoughts
So, if your signage is being ignored, don’t give up on it. Give it some intention.
Start by asking: What do I actually want this screen to do? Then build your content around that purpose. With the right tools – and the right mindset – your signage can stop being background noise and start becoming one of your most effective communication channels.
Want more ways to create content that gets noticed?
Check out our blog for ideas and practical tips you can put to use today.