Before you decide which digital signage platform is best for your business, it’s good to gain a better understanding of just how effective digital signage really is.
In this article, we’re breaking down just a few of the key ways digital signage can positively impact your business. Whether you’re using this technology for in-office communications, promotions and offers, to share key news and updates, or anything in between, it’s important that you understand exactly what digital signage can do for you, and your organisation.
Digital signage enhances visibility of your most valuable content
When it comes to the role that digital signage can play in increasing visibility of your content, the statistics are pretty staggering: Digital displays capture 400% more views than static displays.
This is down to a few key reasons: First, digital signage offers viewers an engaging, dynamic experience, especially compared to traditional paper-based communications. Videos, gifs, and content that updates in real-time come together to create a rich and interesting experience that resonates with viewers. Next, it’s often the case that digital signage is simply more viewable than something like a brochure, a menu, or a pamphlet. Digital signage can be strategically placed to ensure maximum visibility, increasing the likelihood that your content will be seen. Finally, digital signage can offer viewers an interactive experience that simply cannot be replicated in other communication channels. Touchscreens, personalised information, and gamified experiences all contribute to the increased visibility of your digital content.
Digital signage increases engagement with your content
When content is both visually appealing and relevant, it’s more likely to resonate with viewers. Digital signage allows you to keep your content fresh and up to date with just a few keystrokes. You can easily share real-time news and announcements, social media feeds, weather, alerts, and more. Plus, digital signage enables you to customise screens based on considerations such as region, timezone, or language to create semi-custom digital content that’s more likely to engage your audience.
Digital signage influences customer decision-making
For industries such as retail and hospitality, it’s well-established that digital signage can have a massive impact on customer decision-making, across a range of key areas:
- Digital signage bumps up the average purchase amount by 29.5%
- Digital signage contributes to a 32.8% growth in repeat buyers
- 19% of customers made impulse purchases after viewing digital content in-store
- 68% of customers say digital signage would make them more likely to buy advertised products
It’s clear that digital signage can have a major impact on a customer’s experience, and it obviously influences their purchasing decisions. There are many reasons for this, but a key element of this relationship is the fact that strategically placed digital signage can highlight very specific items or offers, and easily and attractively communicate highlights and benefits to customers. For example, digital ads near the point-of-sale can have a major impact on customers’ buying behaviours.
Digital signage improves workplace culture
Digital signage can have a huge positive impact on workplace culture. By driving better communication across teams and organisations, digital signage can foster better collaboration, deeper understanding, and more efficient information sharing across your business.
A Yodeck original survey of professionals working across a number of industries revealed that a staggering 86% of respondents believe that in-office digital signage improves productivity. And when it comes to the power of digital signage to actually help businesses retain employees, 69% of respondents said that screens played an important role in minimizing employee turnover. Specifically, the survey found that digital signage helps organizations to engage employees better from day one by delivering more streamlined onboarding and training, and fostering a culture of communication and collaboration.
From promoting workplace wellbeing and encouraging employee recognition, to increasing transparency and highlighting core values and beliefs, digital screens are a versatile and adaptable way to transform how your organization approaches its communications.
Digital signage cuts communications costs
Traditional, paper-based methods for communication aren’t just slow and outdated, they’re inefficient and unsustainable. Recent estimates suggest that over 2 million trees are felled every year to meet global demand for paper-based communications. And the average company uses over 10,000 sheets of paper every single year. But with digital signage, forward-thinking businesses can use significantly less paper, while also increasing the speed and quality of their communications.
By cutting down on your use of paper-based materials, you’re not just saving money, you’re also creating a more sustainable and effective model of communicating.
Getting started with digital signage
Now that you know some of the key benefits of digital signage, it’s time to take the next step and decide which solution is best for you and your team. When you’re evaluating digital signage software, there are many factors to consider, including ease of use, affordability, and security. You should also consider how you’ll be using your digital signage, and determine which solution can offer you the right templates, apps, and integrations.
Yodeck is the first and only intelligent digital signage platform. Built with the latest cloud-computing technology, Yodeck is engineered to change how you think about digital signage, and make sure that you get as much as possible from your investment in digital screens. Yodeck goes beyond the digital signage software and traditional systems that you’ve seen and used before. At its core is a trusted, award-winning solution with a best-in-class experience. But it’s the cutting-edge, industry-defining features and functionalities that Yodeck offers which set it apart and completely transform the way you approach content creation and management. Plus, Yodeck is designed to be instantly scalable, so it can support your digital signage journey, every step of the way.
To see how an Intelligent Digital Signage Platform can help you work smarter, move faster, and communicate better, just visit this page to watch Yodeck in action.
*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.