When it comes to getting the most from your digital signage, the key is to find ways to make better, more memorable connections with your audience. Doing this requires a deeper understanding of their preferences, desires, and behaviours, and an ability to quickly, accurately deliver content that speaks to those same characteristics. 

AI is one tool in a much larger digital signage toolbox which enables teams to improve their understanding of their audience, and deploy messaging that’s more likely to have its intended impact. With AI-powered functionality, organizations can deliver personalized and context-aware content, automate content creation and scheduling, access audience analytics and insights, and optimize content performance. In this article, we’ll review three key ways that AI can help improve your approach to digital signage, and make it easier for you to deliver more powerful content that creates more impactful connections. 

Three keys ways AI levels-up your approach to digital signage

AI is an incredibly powerful technology that can be used to amplify your digital signage strategy in a number of ways. Below, we review three specific ways that AI-powered functionality can improve how you create and deliver your digital signage content.

Enhanced content personalization: creating the perfect blend of relevance and resonance 

The power of personalization is well-established. Not only does personalized content help keep your audience engaged, it can drive customer satisfaction and loyalty. The trick is to blend context-aware and hyper-personalized content to create balanced messaging that’s both relevant and resonant. For example: in a restaurant setting, you can use AI to analyze the time of day and temperature to recommend certain food or drinks. This would be context-aware content, which would be highly relevant to customers. Taking this one step further, you could use AI to recommend specific items to returning customers, based on their order history. This is hyper-personalized content, which would be highly resonant to individual customers. 

In an office setting, a blend of context-aware and hyper-personalized content might be day of the week-triggered reminders (e.g., to submit expenses before the weekend) as well as team-specific dashboards to track tasks and targets. In this context, personalized content can actually help drive efficiency (office-wide reminders about expense deadlines save time otherwise spent reaching out to individual employees) and boost organizational performance (by keeping tasks and targets front of mind, digital screens can keep teams motivated, and more engaged with their goals). 

Ultimately, by personalizing content to reflect real-world circumstances and behaviors, you create a more engaging and memorable experience for your audience. 

Audience analytics and insights: optimizing your content without guesswork 

Great digital signage – the kind that really moves the needle when it comes to driving engagement and making connections – doesn’t leave anything to chance. It isn’t based on guesswork, it’s based on data and insights. 

To capture the kind of data that can really transform your approach to digital signage content, you’ll need to leverage AI-powered analytics, which provide data on metrics such as viewer demographics, emotions, dwell time, and interactions with the screen. This data is collected in real-time before being translated into attractive, actionable insights that teams can use to make confident and informed decisions about their digital signage. And because modern analytics platforms are designed to make collecting and understanding this type of data easy and fast, teams can reap the benefits of these insights without any need for IT training or intervention. 

For example, in an Education setting, AI-powered analytics can determine which screens are being seen most often, and which screens are being interacted with most frequently. This can help schools and universities to ensure that important content is placed in high-traffic and high-attention areas. Analytics can also reveal whether promotions for daily lunch specials influence what meals students choose, or if QR codes for extracurricular clubs or groups actually drive sign-ups. 

In sum: by investigating the success of digital signage campaigns, it’s possible to more accurately, more effectively plan your content. This, in turn, leads to an increased likelihood that your digital signage will have its intended impact. 

Optimized digital signage management: streamline operations without losing the human touch

One undeniable benefit of AI – across almost any application of the technology – is its ability to automate and optimize certain tasks, so that teams can focus on strategy and problem solving. In the context of digital signage, AI can help create and edit content, reducing workload for team members. Importantly, there is an added benefit here, and it cuts straight to the heart of how to create great digital content: with AI, content is monitored all the time, which means that it can also be updated to reflect important updates in real-time. This ensures that your content is always as fresh and relevant as possible. 

But it’s equally important to ensure that your content remains authentic, and doesn’t come across as overly engineered or impersonal. That’s why it’s important to develop a digital signage strategy that blends AI-optimized content with human guidance and intervention at key points. Clear, established tone of voice and in-house style guidelines can help in this area, as can an approval process that requires a human to review high-value or complex content.

The goal with AI-driven task automation isn’t to completely remove the human element. The goal is to utilize AI in a way that’s complementary, in order to enhance efficiency and maximize high-quality output. 

– – – 

Yodeck is the first and only intelligent digital signage platform. 

Yodeck is cloud-powered and purpose-built to make your end-to-end content creation and management process easy and fast. With cutting edge, built-in features and functionality that empower intuitive scheduling, remote screen management, auto-upgrades, and stellar security, Yodeck is built for teams who want to take their digital content to the next level. 

To learn more about how Yodeck can empower your organization to create more impactful digital content, just check out this page. 
And when you’re ready, you can start your free, no obligation trial.

*Katie Rose Hester is a senior content strategist and writer working with product-led businesses bringing interesting, helpful innovations to market.