Across oceans, time zones, and cultures, TUI Group keeps the world moving. With 33 million customers, 400+ hotels, cruise ships, airlines, and offices across continents with over 65K employees, the company orchestrates countless moments of connection every day. For such a powerful operation, communication is vital.
About TUI Group
The TUI Group, headquartered in Germany and listed on the MDAX and Lower Saxony Stock Exchange, is one of the world’s leading tourism companies. The brand stands for quality and a differentiated product offering that shapes every stage of the travel experience.
The challenge
As a fully integrated tourism company, TUI needed a signage solution that could support both guest-facing communication in resorts and destinations, as well as employee communication. With hundreds of screens spread across regions, standardizing the digital experience while empowering local teams to update relevant, location-specific content was essential. TUI’s fast-paced environment demanded a platform that was reliable, easy to deploy, and intuitive for users at every technical level.
Structured communication, one screen at a time
Rolling out Yodeck across TUI Group’s destinations, hotels, and offices brought a level of structure and clarity the team had been seeking. Today, nearly 300 screens in four continents are managed through a central platform, enabling TUI to maintain a global standard while allowing every location to tailor content to their needs. With digital screens helping employees stay informed and connected, Yodeck has become deeply integrated into TUI’s daily operations.
“It is amazing how intuitive and simple Yodeck is – not one of those overcomplicated tools – and it quickly became part of our daily routine for the whole team,” TUI’S Corporate Communications Manager, Dannika Moch, notes.
But what makes the channel even more powerful is the level of engagement it sparks. Employees enjoy seeing themselves or their teams featured, and QR codes allow them to dive deeper into stories or sign up for events. Over time, more departments have asked to showcase their own initiatives, turning the screens into a shared communication space rather than a top-down broadcast.
“Our screens are an always-on channel in common areas. They highlight what’s happening across TUI – from quick news flashes and cultural updates to calls to action – and they perfectly complement our other channels.”
Dannika Moch
Corporate Communications Manager
A simple, scalable, and reliable solution
From the start, ease of use was non-negotiable. With technical and non-technical users across regions, TUI needed a platform that offered strong central control without limiting local creativity. Yodeck proved to be the perfect fit. Uploading media, updating schedules, or publishing last-minute messages only takes a few clicks. For teams at the headquarters, it’s now one of the fastest ways to share information in highly trafficked areas, complementing longer-form communication on email or the intranet.
“The biggest benefits for us are visibility and speed. Our messages reach everyone consistently, without relying on people checking their phones. And it just makes the office feel more vibrant and welcoming,” as Dannika mentions.
For Kai Wolffram, TUI’s Global IT Director, the a-ha moment was watching hotels replace old static information boards with modern digital screens powered by Yodeck. Seeing the shift from analogue to digital happen live, right in the middle of a bustling hotel, made the impact remarkable.
Yodeck has been at the heart of TUI’s guest communication and internal storytelling for more than five years. Today, the company manages over 220 screens worldwide, a number that continues to grow steadily. Each time a new site opens, the team simply purchases the Yodeck licenses, integrates the hotel into their existing account, and brings it online within minutes. For a global tourism leader with an ambitious digital strategy, Yodeck provides exactly what TUI needs: A secure and scalable platform that evolves seamlessly alongside the business.
“Yodeck has had a big impact on us over the years. In our hotels, the screens show promotions and help drive upsells — they really support smooth daily operations.“
Kai Wolffram
Director of IT Operations