When you’re delivering eye care across more than 350 locations, clear communication is essential. With a fast-growing network and 480 screens in use, FYidoctors needed a simple, reliable way to keep patients informed throughout their visit. This healthcare digital signage case study shows how cloud-based digital signage transformed patient communication across their clinics.
About FYidoctors
FYidoctors is one of North America’s leading eye-care providers, offering optometry services and eyewear across hundreds of locations. The organization uses digital signage for optometry clinics to share eye-health education, promotions, and guidance at every stage of the patient journey. Today, over 480 screens across 350 clinics deliver consistent messaging while supporting localized content for different regions and brands.
The challenge
Before Yodeck, FYidoctors relied on an on-premise digital signage system that was becoming outdated and hard to manage. With each clinic having different layouts and brands, they needed a cloud-based solution that could scale quickly and provide centralized digital signage management.
The rollout was large, but preconfigured players made it simple. “The implementation itself was the easiest we’ve ever done,” Evan says. “Because we could preconfigure devices – including Wi-Fi and playlists – it became a plug-and-play process.”
Supporting the patient journey
FYidoctors utilizes Yodeck as its in-clinic TV system. Waiting room digital signage displays, eye-health education, promotions, and wellness content that helps guide patients through their visit. Screens in exam areas reinforce information and encourage discussions with staff.
“The screens communicate with patients in waiting areas and throughout the clinics. They allow us to share promotions, eye-health education, and general health information,” says Evan. Each screen is tailored for its location. Outward-facing displays engage passersby, while internal screens focus on patient education. Cloud-based digital signage ensures updates are fast, consistent, and easy to manage across all clinics.
“Being able to customize what plays in each clinic area has been huge. Some screens face outward, some are internal, and we tailor content accordingly.”
Evan Standerwick
Marketing Operations, FYidoctors
A scalable, future-ready solution
Centralized control has been a major improvement. Teams can monitor every screen in real time, update playlists instantly, and maintain consistency across all locations. For FYidoctors, reliability and ease of use were critical, and cloud-based control simplified the branded and localized content.
As FYidoctors continues to grow, having a digital signage platform that can adapt to the organization’s needs is essential. With centralized control and the flexibility to support localized needs, Yodeck enables FYidoctors to keep patient communication consistent, relevant, and easy-to-manage – no matter how large the network becomes.
By partnering with Yodeck, FYidoctors has transformed digital signage into a reliable part of the patient journey, ensuring every screen – in every location – supports clearer communication and better patient experiences.
“We chose Yodeck because it was the easiest platform to scale, implement, and use. It performed better than the competitors we evaluated and allowed us to complete a large rollout very quickly.”
Evan Standerwick
Marketing Operations, FYidoctors